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NEW FRAME ALERT: Introducing Our Latest Style, The Island

by Alexander Wu-Kim on December 05, 2017

Get acquainted with our new style, The Island which is inspired by classic Scandinavian minimalism — the calm clean lines of good design, chic utilitarianism, and excellence in aesthetic and function.

As with many of our styles, we took a look at classic designs and updated them with a modern twist. The Island features a thick frame, soft square silhouette, saddle bridge and gently rounded brow, conjuring images of the architect or graphic designer between meetings, the casual nonchalance of a day reading on the sofa, or a walk along the ocean in one’s lunch break. And as with all of our frames, The Island is made with FlexTech frames that are as strong as they are light, so they can survive a fall but won’t feel heavy on your nose. One might even forget to take them off before bed.

The Island is versatile and sleek, fitting most wardrobes but really shining when paired with classic and minimalist neutrals — wear with COS or Acne, maybe a Carhartt jacket for good measure. Well, wear them with whatever you like really — you do you!

We had people who enjoy the simpler things in life in mind when we designed these shades; we imagined creatives cruising through life, stopping to get a coffee, sitting in the park between meeting clients, and dropping by their favourite store to browse photo books on a Saturday. But don’t mistake these for flimsy design-y frames — they’re as practical as all of our frames, with polarised lenses to protect your eyes, snapback hinges for comfort, and a sturdy build.

The Island is available in four colours, and is on our online store here. Enjoy!


Campaign shot by @lucahalma / http://lucahalma.com/